Investment Promotion Agency of Rostov Region

News Room

4 October

ROSTOV-ON-DON IS THE FIRST IN RUSSIA TO LAUNCH MARS PROJECT FOR PET OWNERS

The first dog-walking ground in the project "City for those who make us better" was opened in the Pervomaisky District of Rostov-on-Don, in the park named after Nikolai Ostrovsky. Besides, in the center of the city, in Pushkinskaya Street, trash bins and pet poop bag dispensers appeared.

The urban environment improvement project is implemented by Mars Petcare (a pet food producer) with the support of the Administration of Rostov-on-Don and Investment Promotion Agency of Rostov Region and uses extrabudgetary funds. The place of the start of the project was chosen by the citizens – according to the results of voting on the Active Rostovite site.

- Rostov-on-Don was the first in Russia to implement such an idea. The residents and the municipality support the project, as it caters to the needs of the time, serves as an example of a responsible attitude to pets, the city, the environment, - said Vladimir Sakellarius, Deputy Head of the city administration of Rostov-on-Don.

The first stage of the project "City for those who make us better" was implemented on the eve of another important event - the launch of Mars factory in the Aksay district of Rostov region, which is scheduled for mid-October 2017.

- Family pets are of great benefit to our society. They unite people, make us happier and healthier. In our company we want to create all necessary conditions for the comfortable life with pets in the cities. And we are glad that Rostov-on-Don administration supports this undertaking! - said Andrei Yakovlev, Mars factory Director in the Aksay district of Rostov region.

- Mars project in Rostov-on-Don is an additional contribution of the company to the economy and social sphere of the region, - underlined Igor Burakov, Director General of Investment Promotion Agency of Rostov Region. - Together with such global business leaders as Mars, Rostov region creates not only new industries, but also modern social infrastructure, a new quality of life.

- By the end of 2017 we plan to open three more dog-walking grounds in various parks and squares of Rostov-on-Don. As the priority, we consider locations in Voroshilovsky and Oktyabrsky districts of the city. We want Rostov-on-Don to become an example of a friendly environment for dog owners, - said Ekaterina Praslova, Manager of Mars Petcare project "City for those who make us better".

The company Mars Petcare emphasizes that the aim of the project is the harmony and comfortable coexistence between pet owners and those who do not have dogs yet. For example, during the arrangement of the ground in the Ostrovsky park, all available green plantations were preserved. The 400 sq. m ground is located on the route of its potential visitors (dog owners), away from the main pedestrian paths.

The day of the launch of the first stage of the project "City for those who make us better" in Rostov-on-Don coincided symbolically with the World Animal Protection Day. At the event dog handlers, veterinarians, Mars Petcare experts conducted lectures for dog owners on the social adaptation of dogs in the city, the basics of training, proper care for pets.


Vladimir Sakellarius, Deputy Head of the City Administration of Rostov-on-Don, Igor Burakov, Director General of Investment Promotion Agency of Rostov Region, Andrey Yakovlev, Director of Mars Factory in Rostov Region, Arthur Grigoryan, Head of the Pervomaisky District of Rostov-on-Don, took part in the opening ceremony of the first dog-walking ground.


Ekaterina Praslova, leader of Mars Petcare project "City for those who make us better": "We want Rostov-on-Don to become an example of a friendly environment for dog owners"

The participants of the ceremony and the first visitors of the dog-walking ground in the Ostrovsky park



 


Pets at the dog-walking ground in the Ostrovsky park of Rostov-on-Don

General view of the dog-walking ground in the Ostrovsky park of Rostov-on-Don

The first visitors of the dog-walking ground in the Ostrovsky park of Rostov-on-Don